Brand & Digital · 2024
Phangan Yachts
A full brand world and booking experience for a luxury yacht charter in the Gulf of Thailand.
(Deliverables)
- Brand identity
- Social system
- Website design
- UI/UX & booking flow
Phangan Yachts needed an identity that felt as effortless as a day on the water — premium, but never stiff. We built the brand from the horizon line up: a quiet wordmark, a warm sand-and-sea palette, and photography direction that lets the destination breathe.
The website turns browsing into anticipation. Routes, vessels and dates are framed like an itinerary rather than a catalogue, and the booking flow was designed to feel like a concierge conversation across every screen size.
(Let's talk)