Journal — Notes from the studio

Thinking
out loud.

Short pieces on how we work, what we're learning, and the craft behind the projects.

StudioJul 2026
When a design project ends, what do you actually own?
Paying in full does not mean you own the files, the fonts, or even the copyright. Here is what you keep when a design project ends, and what to ask first.
WebsitesJul 2026
How many pages does a small business website need?
ConversionJul 2026
Should your ads point to your homepage or a landing page?
BrandJul 2026
How long a rebrand takes, and why rushing it costs you
ProductJul 2026
How to decide what goes in your MVP, and what to cut
MarketingJul 2026
What to put on a product launch page, and when to build it
StudioJul 2026
How much a design studio costs, and how to read the quote
WebsitesJul 2026
When a website builder is enough, and when it starts costing you
ConversionJul 2026
Should you show your prices on your website?
BrandJul 2026
Does your business actually need a rebrand, or just a tidy-up?
ProductJul 2026
Who should build your MVP: agency, freelancer, or cofounder?
MarketingJul 2026
How much of your brand you can run without a designer, and where that stops
StudioJul 2026
Design and build under one roof: what actually changes
WebsitesJul 2026
Your site gets traffic but no leads. Here's usually why
ConversionJul 2026
Why your landing page isn't converting
BrandJul 2026
What branding actually costs, and what you get
ProductJun 2026
App or website: which does your idea need first?

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