Journal — Page 2 of 2

Thinking
out loud.

Short pieces on how we work, what we're learning, and the craft behind the projects.

BrandJul 2026
Does your business actually need a rebrand, or just a tidy-up?
Most businesses that ask for a rebrand need a refresh instead. Here is how to tell which problem you actually have before you pay for the wrong one.
ProductJul 2026
Who should build your MVP: agency, freelancer, or cofounder?
MarketingJul 2026
How much of your brand you can run without a designer, and where that stops
StudioJul 2026
Design and build under one roof: what actually changes
WebsitesJul 2026
Your site gets traffic but no leads. Here's usually why
ConversionJul 2026
Why your landing page isn't converting
BrandJul 2026
What branding actually costs, and what you get
ProductJun 2026
App or website: which does your idea need first?

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