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What a sales deck costs when it isn't a fundraising pitch deck

Sales deck design cost runs from a few hundred dollars to $6,000+, and it is priced differently from a pitch deck. Here is what moves the number.

Sales deck design cost sits lower than most pitch deck quotes, and the range is wide. Published pricing guides put agency work on a sales deck at roughly $1,500 to $6,000 and up, while one guide puts a sales presentation from a mid-level freelancer at $300 to $800. Both are real numbers. They describe different jobs, and that gap is what this post is about.

Start with why it prices below a pitch deck. A pitch deck talks to an investor, so the money goes into story, order, market and traction slides, and rounds of revision. The same guides put agency pitch work at $1,500 to $10,000 and up. One of them prices investor decks at $250 to $600 or more per slide and sales decks at $20 to $50 per slide. A sales deck talks to a buyer. It needs the product, the proof and one clear next step, so there is less strategy to pay for.

Now who builds it. The guides give per-slide rates: $10 to $35 at the entry level, $35 to $150 for an experienced freelancer. On that scale a 10-slide sales deck lands at $1,000 to $3,500. The other guide, aimed at mid-level freelancers, says $500 to $1,500 for the same ten slides. The guides disagree at the low end. That's normal. What separates the cheap quote from the dear one is mostly who does the thinking and who only formats what you hand over.

Slide count is a poor guide to the price. One of the guides says complexity per slide matters more than raw count, and we'd say the same. Custom data visuals, senior time and the state of your content all push the number up. So does a question people forget to ask: will this deck be used by one person or by a whole sales team? A deck that has to hold up across several reps and several kinds of buyer takes more work than a deck one founder presents on a call.

Be suspicious of a low quote on a deck with unsettled positioning. One guide warns that cheap pitch deck design is a bad bet when the story is unclear, and the same goes here. Good design on top of a muddled offer gives you a muddled offer that looks tidy. If you cannot say in two sentences what a buyer should believe after slide ten, the first job is that sentence, and it is not a design job.

Ask the quote to list what it covers. A sales deck can include positioning, proof points, case studies, pricing or package slides, objection handling, a version a prospect can read alone after the call, and editable slides your team can change without breaking the layout. Two quotes at the same price can cover very different pieces of that list. The follow-up version and the editable file are the two that most often turn out to be extras.

Timing moves the price as well. Rush work is reported to add 25% to 50%, and one guide's example is a two-week job costing about 40% more if you need it in five days. If the budget is tight, asking for the core slides first and the rest later is a fair way to fit the work to the money.

Our view is simple. For a one-off deck that one person will present a handful of times, the low end of these ranges is reasonable. For a deck the whole team will reuse for a year, it is studio work, because the editable system and the objection handling are exactly where cheaper decks come apart. Before you ask anyone for a quote, write down the three objections your reps hear most and the one slide a buyer is most likely to forward to a colleague. Bring that list to the first call and the quote will be a lot closer to the real price.

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