/work · case 06
HR&ED-tech.
A venture fund for HR & EdTech, wired to the mains.
- discipline
- identity / website
- year
- 2023
- printed matter
- brand identity · website design · UI/UX · infographics
- full case
- full case ↗
the situation
HR&ED-tech invests in HR and EdTech startups at the earliest stages, so the brand had to read as credible and quick at once. We built it around a kinetic wordmark and a single charged green, the energy of a bet placed early, on a near-black ground that keeps it serious.
The website leads with the offer, “we invest in IT projects at early stages in emerging markets”, and lets infographics carry the rest. Confident and fast, unmistakably a technology investor rather than a consultancy.
