Bean There.

Bean There is a coffee brand with a personality problem, and it has a lot of it. The identity leans all the way in: fat rounded lettering, acid-bright colour, cups that talk back (“Sip Happens”, “Hot Bean”). A logo you’d actually put on a tote.

Voice, packaging and identity were designed as one loud thing, so the brand reads the same on a cup, a sticker or a phone. Effortlessly cool without trying too hard, which, naturally, took the most work.