A rebrand for a small business usually takes six to twelve weeks. A full rebrand for a larger company, with strategy, naming, and a wide rollout, runs three to six months, sometimes longer than that. The calendar is not really the point though. Most of that time is thinking, not drawing, and the parts you can cut to go faster are the parts that make a rebrand worth doing at all. So the question worth asking is what those weeks are actually buying you.
Here is the honest shape of where the time goes. The first stretch is not design. It is working out what the brand should say and who it is for, before anyone opens a design tool. Then the identity itself gets made: the mark, the type, the colour, and the system that holds them together, drawn and tested and revised. Then everything the brand touches gets rebuilt to match, from the website and the templates to the profiles and the sign on the door. The bit people picture as the rebrand is the middle third. The thinking before it and the rollout after it are where the weeks really go, and they are the parts that decide whether the new look means anything.
Most of what sets your timeline sits on your side of the table, not the studio's. Two things move it more than anything else: how fast you give feedback, and how many people have to agree before a decision sticks. A founder who can approve a direction in a day keeps a rebrand tight. A committee that meets every second week turns eight weeks into five months, and none of the extra time is design work. Before you ask how quick a studio is, look honestly at how quickly your own side can make a call, because that is the clock that usually runs slow.
Scope is the other lever, and it pays to be clear about which job you actually have. A refresh that keeps your name and the core idea and just updates how it all looks is the quick end, often a handful of weeks. A full rebrand that reopens the name, the positioning, and the whole system takes longer, because there is more to decide and more to get wrong. Deciding which of the two you need is a separate question worth settling before you brief anyone, because the two run on completely different clocks.
You can compress a rebrand, and it tends to show. The cost of rushing is not a rougher logo. It is skipping the work at the start where you settle what the brand is even for, so you pay full price for a fresh coat of paint over the same confusion. Or it is launching the new look everywhere in a single weekend with no plan, so half your customers think they have wandered onto the wrong company and your search ranking takes a knock you never budgeted for. A rebrand that lands in a week has usually had its most expensive part quietly removed, and that part was the thing you were paying for.
You do not have to switch everything on in one day, and usually you should not. A sensible rollout goes in the order your customers notice: the website and the main profiles first, then the templates and documents, then the slow physical things as they come up for renewal. Phasing spreads the cost and the disruption, and a wrong turn gets caught on one surface instead of all of them at once. It does add calendar time, which is the trade. Decide up front whether you want it fast and all at once, or steady and staged.
So before you ask a studio how quickly they can turn a rebrand around, do two things first. Settle whether you need a refresh or the full job, since they run on different clocks. Then look hard at how fast your own side can give feedback and make decisions, because that is what really sets the pace. A studio worth hiring gives you a real timeline with the thinking built in, not the fastest number you want to hear. If someone promises a full rebrand in a few days, that is not speed. It is the tell that the important, expensive part has been left out.